Paid Content wrote a great piece about the amazing curation tools for online content, and how they plan to make money.
They’re all built on the same idea: a self-organized community of thousands people (see graph below) who pick up articles they like and put them on Twitter (and also on Facebook and Tumblr); the feeds are then re-aggregated and curated by the sites’ editors.
Then two questions arise :
– Does this model benefit publishers ?
– What kind of business models can the aggregators hope for ?
Longreads’ business future lies more in a membership system than in anything else — maybe some sponsorship, Armstrong acknowledges. The contents Longreads promotes through its links addresses a solvent audience, one that knows great journalism comes with a price and so do good tools to mine it.
Did you know that around 60% of the time are seeking out information on a blog, they can’t navigate the website right and therefore can’t find it!
Scary, we know.
Mashable ran a really great how-to guide on creating a clear, effective navigation bar for your site. A couple great tips included:
- action links on the right, info ones on the left
- give enough vertical and horizontal space for each link so that users don’t click the wrong page
- do the work for them - offer as much context and hierarchy for each link as you can,
Hubspot recently ran a post highlighting the best ways to use Linkedin Answers.
Apparently, the platform is a great point of interaction; “While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers,” they explain.
Mashable ran a great piece on Twitter’s new look and features update yesterday.
Here’s what changed the most:
Home: This is your old news feed, only better.
Connect: This is where all your @replies and mentions will be.
Discover: Besides trending topics and hashtags, this will identify stories and trends based on your connections, location and language.
Me: Your Twitter profile, made bigger, neater and with more activity recorded.
Thousands of publishers love it because of the extensive level of control. But a new update will allow users even more great features, like the ability to
- Customize virtually every element of your site
- Even more detailed control of your Genesis framework
- Easier custom header switching
- Effortless background image control
We’d love to know - what are you using?
According to PostAdvertising, 2011 was the year that consumers regained a voice in corporate marketing and branding decisions. Apparently, big companies like Dominoes, LL Bean and Ford made big changes in reaction to passionate customer feedback.
Their results for 2012:
Out: brands barking at consumers.
In: consumers taking control.
Do you agree? Or do you think things will head towards higher quality branding with less customer interaction?
According to Poynter, The Blaze is getting some spicy reader responses - but they aren’t comments.
They’ve embedded a social polling tool that grows as a community engages with it called Urtak.
The embedded widget lets readers ask each other questions, which helps increase user interaction self tailor as it grows. So while the same story received 264 comments, Urtak helped them rack in hundreds of thousands of “yes-no-don’t care” answers.
This week we took a good look at the content strategy behind Get Satisfaction, a social strategy company that works with big name brands to encourage interaction, feedback and communication.
While researching, we came across an awesome infographic they made highlighting just what makes a community manager tick.
Hey Everyone -
Feeling A Little Lost In Your Analytics? Here’s A Quick Analytics Refresher.