1. The Pinterest Update

    Whole Foods, Real Simple, West Elm and other creative companies were just labeled the top brands on Pinterest by Mashable. Their qualifications included the following:

     

    • Pinning from various sources rather than one specific site.
    • Repinning from within the site to engage with others – repinning is one of the most social activities on Pinterest and it’s how any user really builds his/her network of followers.
    • Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.

    It’s not too late to join their ranks - here are a few ways to get your pinboard going, and maybe even viral if you are lucky. 

    2 years ago  /  26 notes

  2. Our marketing databases have become glorified list engines.
    Bob Fetter, the senior vice president at Pluris Marketing, about why consumer engagement is so hard. Read his insightful response at Adage here.

    2 years ago  /  9 notes

  3. A Webinar In Action

    The Content Marketing Institute ran a great piece on how to run a live webinar. 

    For a period of eight weeks, we promoted an educational webinar about the latest best practices for online lead generation. The promotions began with a targeted email campaign, a press release, and various announcements on social sites. As the event drew closer, and in the time immediately after the event, we wanted to keep audiences engaged…

    Check out their hands-on tips here

    2 years ago  /  5 notes

  4. Did you know these 5 brands have biggest facebook presences? 
via Hubspot’s Inbound Marketing Blog

    Did you know these 5 brands have biggest facebook presences? 

    via Hubspot’s Inbound Marketing Blog


    2 years ago  /  0 notes

  5. 
“It’s all about the conversation…”
- 5 things about social media you need to stop saying in 2012

    “It’s all about the conversation…”

    - 5 things about social media you need to stop saying in 2012

    2 years ago  /  21 notes

  6. We do a lot of what we like to call “hashtag science” 
4 Questions With Liz Heron, The New York Times Social Media Editor

    We do a lot of what we like to call “hashtag science” 

    4 Questions With Liz Heron, The New York Times Social Media Editor



    2 years ago  /  1 note

  7. Images not only add flavor to news content, but they are also an opportunity to extend the reach of your message through image specific search.
    – Optimize Your Images for Search, Social Sharing, And User Experience over at Online Marketing Blog

    2 years ago  /  0 notes

  8. Looking at page views and unique visitors alone no longer cuts it as an accurate way of measuring a blogger‘s influence. “Time on a site doesn’t mean influence, necessarily, any more than the volume of traffic does,” he said.
    Who’s the Most Influential Fashion Blogger? There’s No Easy Answer and Here’s Why

    2 years ago  /  0 notes

  9. Webinars 101

    According to Content Marketing Institute, webinars are the second highest content marketing tactic. So why are they still under the radar?

    Perhaps webinars are underutilized because, from planning content to getting attendees, you’ve got a lot of hurdles to jump through and the last thing you want is to feel like you just hosted a party and no one showed up,” they explain.

    Check out their 7 tips to pull them off.


    2 years ago  /  2 notes

  10. Thin Content Doesn’t Trick SEO Anymore

    Search Engine Watch laid out 10 ways rehashed, boring content just doesn’t cut in on Google Search anymore. 

    Some highlights - 

    "However well your site performs in search engine results, at some point it needs to sell your product or service to a real person. With bounce rate looking to become an increasingly important algorithm factor in Google, there’s even less excuse now to pack your pages with average content."

    "If you have nothing original to say, there’s no reason for people to read your pages. Sure, you might rank higher thanks to your keyword cramming, but you won’t generate inbound links.”

    "If you duplicate content from elsewhere online word for word, you risk falling foul of copyright laws or duplicated content filtering for that single page. Additionally, your entire website could vanish from Google’s results as the algorithm now looks at overall site quality far more closely."

    2 years ago  /  1 note